BLACKS Playground Features Products Made for Instagram

By: Vasiliki Marapas - Sep 18, 2014
References: blacks
Made for Instagram is a new feature offered by BLACKS, which allows users the ability to translate their account into the real world.

The photo retailer has been experimenting with its branding in the past few months, resulting in several exciting changes, including a complete store redesign. The BLACKS playground features a simple layout, divided into three categories: Devices (cameras and products), Knowledge (professional expertise) and Create (innovation and customization).

Made for Instagram is another exciting development for the brand as it adapts to a digital age dominated by social media. Consumers are able to transform their Instagram feed into something more concrete and tangible -- a phone case, pillow or wall print, for example. We spend so much time picking out filters, why not translate that effort into the physical realm? Most importantly, it gives customers the opportunity to personalize desired products, making them totally unique.