Tequila Rose's Active Package Reveals Ideal Drinking Temperature

By: Laura McQuarrie - Jan 23, 2016
References: mccormickdistilling & thespiritsbusiness
In celebration of the 20th anniversary of Tequila Rose, the strawberry cream liqueur is being bottled in a special-edition active package.

This bottle design features a colored label, reflective pink roses and a logo that all turn pink when the liquid inside reaches ideal drinking temperature. While the design seems purely decorative, it conceals a feature that enhances the drinking experience, alerting customers to when the strawberry cream liqueur is chilled enough to enjoy as it was intended to be enjoyed.

In addition to being part of the brand's 20th anniversary celebrations, the special pink Tequila Rose packaging design also hopes to entice shoppers with its unique features during upcoming holidays like Valentine's Day and Mother's Day.