Adidas' Social Media Campaign Turns Instagram into a Game

By: Laura McQuarrie - Published: Aug 28, 2014 • References: instagram & psfk
For its #PredatorInstinct social media campaign, the Polish Adidas account has been transformed into a unique interactive experience. Although Instagram is a great platform because it is a great place to share visual content, there are only a few things that you can do, including liking and sharing the photos of others.

@Adidas_PL turned its Instagram account into a game, where users are required to hunt for secret codes in the photo tags, and put together a password. Once discovered, users are challenged to like the photos that correspond with the password in the right order. Daily winners receive a pair of Predator Instinct shoes, valued at $200. The ten runners up get new passwords in order to continue the hunt and win an Adidas soccer ball. Stats for Gamified Social Accounts Trending: Older & Buzzing
Research: 2,343 clicks in 90 w
Interest: 0.6 minutes
Concept: "social Media Campaign"
Related: 48 examples / 37 photos
Segment: Males, 12-35
Comparison Set: 18 similar articles, including: social modeling campaigns, bribing social campaigns, and messaging app branding.