Beacon Shoptimization

Seeking to anticipate consumer interests, brands collect consumer data

Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship.
SCORE: 5.4
Warm Top 5 Examples: 13,036 Total Clicks Sep 14 - Feb 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechBusinessRetail
Targeted Gum Promotions - Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
SCORE: 6.1
Hot 6,544 Clicks Pub: Sep 16, 14
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
In partnership with loyalty app creator Collact, Mondel─ôz developed a chewing gum advertisement campaign that would help to further the reach of its Trident brand. The Collact app saves consumers... [More]
Targeted Marketing Platforms - ST Beacon From SmarTone Helps Retailers Apply BLE Technology
SCORE: 4.9
Warm 1,727 Clicks Pub: Dec 9, 14
Targeted Marketing Platforms
ST Beacon From SmarTone Helps Retailers Apply BLE Technology
Hong Kong mobile carrier SmarTone’s ‘ST Beacon’ marketing service was set up to make it easier for retailers to share promotions with consumers with iOS and Android devices... [More]
Pharmacy Beacon Technology - The Duane Reade App Vastly Improves Customer's In-Store Experience
SCORE: 5.7
Warm 2,622 Clicks Pub: Feb 20, 15
Pharmacy Beacon Technology
The Duane Reade App Vastly Improves Customer's In-Store Experience
For once, there is a tech update that will not frustrate consumers for its insignificant changes; instead, the updated Duane Reade app brings a meaningful revision that integrates iBeacon Bluetooth... [More]
Personalized Loyalty Keychains - Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
SCORE: 5.5
Mild 874 Clicks Pub: Feb 16, 15
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... [More]
Beacon-Embedded Mannequins - The Westfield Ted Baker Store Introduces Location-Based Technology
SCORE: 4.1
Mild 1,269 Clicks Pub: Feb 20, 15
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who... [More]