Category
Tech
Metal Manufacturing
Trend cluster
Category
Interactive
Streaming
Interactive streaming service features have consumers leaving cable behind.
4.5
Trend score
Trend
What is the Interactive Streaming trend?
Interactive Streaming: Offering consumers even more incentive to cancel expensive cable subscriptions, content streaming services are increasing their value by adding on interactive, social components to enhance user experience. Providing more dynamic and customizable content, these services are taking full advantage of the increased opportunities of depending on an Internet connection.
Trend themes
Themes within the Interactive Streaming trend
Three behaviours holding the trend together01
Interactive streaming services
Streaming services are adding interactive, social components to enhance user experience, taking full advantage of the increased opportunities of depending on an Internet connection.
02
Social media integration
Netflix is teaming up with Facebook to release a social suggestion feature that allows you to privately share Netflix recommendations with your friends, without posting publicly to social media.
03
Facial recognition technology
Facial recognition technology used in Usher's 'Chains' video that stops playing when the viewer looks away provides an interactive experience that paves the way for the interactive potential of new media.
Industry implications
What the Interactive Streaming trend means for industry
Where the trend changes the playbookFor
Entertainment industry
Interactive streaming services and the use of native advertising campaigns are shaping the future of the entertainment industry.
For
Technology industry
The use of facial recognition technology and the integration of social media are disruptive innovations that impact the technology industry.
For
Marketing and advertising industry
The rise of native advertising showcases how the marketing and advertising industry is evolving to attract younger audiences.
Trend signals
Trend signals for Interactive Streaming
Trend score 4.5 out of 10, from popularity 79%, activity 47%, freshness 8%.
Popularity79%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Interactive Streaming trend
4 featured examples from Sep 3, 2014 to Oct 22, 2015CategoryTech
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
The entertainment industry can leverage virtual reality movie selection to enhance customer engagement and provide a unique viewing experience.
CategoryPop Culture
Facial Recognition Music Videos
Usher's 'Chains' Video Stops Playing When the Viewer Looks Away
Opportunity for music streaming platforms to differentiate themselves by offering exclusive, interactive content.
CategorySocial Media
Social Streaming Suggestions
You Can Make Private Netflix Recommendations to Your Facebook Friends
Streaming platforms can leverage social recommendation features to enhance user engagement and retention.
CategoryMarketing
Fact-Based TV Show Advertorials
Netflix and the Wall Street Journal Team up to Promote 'Narcos'
Disruptive innovation opportunity for media companies to leverage native advertising and long-form content to attract younger viewers and generate engagement.
