Toyota's Shipping Container Advent Marks Big Holiday Giveaways

By: Laura McQuarrie - Dec 17, 2014
References: ToyotaWishmaker & marketingmag
As part of a holiday giveaway this year, the Ontario Toyota Dealers Association is granting wishes to Canadians through its Wishmaker campaign. For each day in December until Christmas Eve, the Ontario Toyota Dealers Wishmaker campaign sees one holiday wish fulfilled. Back in November, Ontarians were asked to submit nominations for individuals deserving of a special gift and now, these nominations are being sifted through to find the most deserving.

To mark this holiday giveaway, a 60' Wishmaker Holiday Calendar made up of shipping containers has been set up in Toronto's Liberty Village. Winners must travel to the calendar to receive their gifts, which have included laptops, trips to Disney World and dance shoes so far.