EDEKA Offers a Christmas Surprise at the Grocery Store Checkout

By: Laura McQuarrie - Dec 19, 2014
References: adweek & designtaxi
In order to deliver a festive Christmas surprise to unsuspecting shoppers, German supermarket EDEKA created the 'Kassensymphonie,' or the 'Checkout Symphony.'

Gift-giving is one of the best things about the season, but shopping can be an experience that is stressful, especially as it gets closer to December 25th. Reminiscent of Coca-Cola's Happy Beep, in order to lighten the mood of people at the checkout counter, the scanners were changed to beep to the tune of Jingle Bells. Beatboxing percussionists joined in, along with flashing red and green lights to complete the jolly Christmas experience at the grocery store. Since it was so unexpected, this brought a lot of smiles to the faces of people at the store—plus the YouTube video has made quite an impression online, with over 11 million views so far.