Extreme Retail

Seeking to make an impact, brands turn to bizarre retail locations

Implications - Seeking to revolutionize retail experiences, brands are turning to unexpected locations for consumer appeal. Creating retail spaces underwater and in subway cars, brands are looking to not only drive sales, but change the way traditional retail spaces are perceived, helping to create a more momentous shopping experience.
SCORE: 5.7
Warm Top 4 Examples: 33,616 Total Clicks Oct 13 - Jan 15
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DEMOGRAPHICS
Subway Car Grocery Stores - This Subway Grocery Store Lets Commuters Shop While They Travel
SCORE: 6.9
V. Hot 29,141 Clicks Pub: Oct 20, 13
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
Trying to navigate a subway system in a foreign country can be enough of a culture shock, but imagine the surprise of the tourist that stumbled upon this subway grocery store. Grocery stores in... [More]
Interactive Shopping Destinations - Eastbay Performance Zone Offers a High-Tech Shopping Experience
SCORE: 5.3
Warm 2,545 Clicks Pub: Oct 16, 14
Interactive Shopping Destinations
Eastbay Performance Zone Offers a High-Tech Shopping Experience
Foot Locker has collaborated with Eastbay Performance Zone to create an interactive retail experience for customers at Champs Sports. The in-store destination will span 150-square-feet at select... [More]
Temporary 12-Hour Stores - iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
SCORE: 6
Warm 1,448 Clicks Pub: Jan 7, 15
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
iZettle’s 12 Hour Store takes the concept of a pop-up shop to the extremes. In order to support small businesses in Britain, iZettle created a flagship space to make sure that each of the six... [More]
Underwater Phone Stores - This Unique Mobile Store is Situated Underwater in Dubai
SCORE: 4.1
Untested 482 Clicks Pub: Jan 7, 15
Underwater Phone Stores
This Unique Mobile Store is Situated Underwater in Dubai
This unique mobile store by Sony is not one that you’re able to get to on land—instead, to get inside Sony’s Xperia Aquatech Store in Dubai, you’ll need to don a wetsuit, a pair... [More]