iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours

By: Laura McQuarrie - Jan 7, 2015
References: 12hourstore & adsoftheworld
iZettle's 12 Hour Store takes the concept of a pop-up shop to the extremes. In order to support small businesses in Britain, iZettle created a flagship space to make sure that each of the six retailers was exposed to a ton of foot traffic.

Each small business had the chance to take over the shop for 12 hours, and after their time was up, the shop got a mini makeover to accommodate the next brand's look, feel and product assortment. In order to stress that there would be only one day to see what was inside each of the temporary boutiques, they were marked with street signs that comically informed the public of the shop's: "Grand opening today, grand closing tonight."