W Steak for Kids Appeals to Mothers Seeking High-Protein Meals

By: Laura McQuarrie - Apr 30, 2015
References: behance.net & thedieline
Steak is most often branded to appeal to men, but with some market research, designer Tom Jueris discovered that in China, it's mainly mothers that purchase steak for kids. Since steak is considered to be a meal that's special and extremely good for a child's development, Jueris created a design for W Steak to highlight its numerous benefits.

Promising lots of protein, good taste and tons of nourishment for a child, the 'Growth Steak' in particular appeals to mothers who want to make sure their young ones are well-fed. Rather than adopting a packaging design that's dark or black as many other meat products do, W Steak's high-end frozen food boxes feature a playful design in light colors and spots that mimic those that can be found on a cow.