The product and its packaging were created by Boulder Ice Cream in their 100 percent wind-powered factory. This cool doggie treat is available in three dog-approved flavors including Banana Peanut Barker, Bacon Peanut Barker and Choc O' Nut. The packaging for and contents of the Bear and the Rat Frozen Yogurt are truly revolutionary.
Implications - Businesses that devote their efforts to offering a very particular clientele a wide range of specialty results will see favorable results. These consumers will be willing to invest their time and money into products that specifically complement their lifestyles.