Arano 'Keeping It Real' Juice Ad Campaign

By: Katie Cordrey - Published: Jun 12, 2010 • References: & adsoftheworld
The Arano 'Keeping It Real' ad campaign promotes products from New Zealand juice company Arano. The clever print ads play with the concept of senior -- as in old -- orange squeezers flaunting formidable biceps and serious attitudes. Posters with lighthearted quips to entice the juice-drinking public are also part of the printed ad media.

Valencia Orange, Grapefruit, Pineapple and Tomato juices are a few of the Arano Keeping It Real flavors. The company also markets yogurt and fruit smoothies. Stats for Professional Orange Squeezers Trending: Older & Chilly
Research: 10,145 clicks in 310 w
Interest: 3.9 minutes
Concept: Arano Keeping It Real
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: fruit powered electronics, suggestive kitchen utensils, and recycled bottle juicers.