Branding Pessimism

Brands embrace cynical attitudes with strategically pessimistic wording

Implications - Moving away from motivational marketing tactics, brands are turning to pessimistic imagery and slogans to connect with buyers on a more authentic level. Referencing grumpy personas and defeatist attitudes, brands are using cynicism to not only convey humor, but also to create a more approachable brand perception.
SCORE: 4.2
Mild Top 4 Examples: 17,603 Total Clicks Oct 12 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Art & DesignDesignCustomization
Defeatist Fashion Tees - This Pessimistic Statement T-Shirt From Human Says You Have Given Up
SCORE: 4.5
Warm 8,121 Clicks Pub: Oct 18, 13
Defeatist Fashion Tees
This Pessimistic Statement T-Shirt From Human Says You Have Given Up
This depressing statement t-shirt lets everyone around you know that you are done for the day. From Human, the tee comes in black and white styles with large block letters, announcing your failure... [More]
Uninspirational Stationery Sets - This Grumpy Notebook Set is Perfect for Cynical Consumers
SCORE: 4.9
Mild 3,569 Clicks Pub: Dec 24, 14
Uninspirational Stationery Sets
This Grumpy Notebook Set is Perfect for Cynical Consumers
Sure to appeal to those with a cynical outlook on life, this Grumpy Notebook Set provides a creative outlet for grouchy consumers to let out some steam about things they may not be happy about.... [More]
Festive Pessimist Apparel - Pixie Market's Varsity Boyfriend Tunic Boasts the Word 'Hate'
SCORE: 3.2
Mild 1,917 Clicks Pub: Aug 29, 14
Festive Pessimist Apparel
Pixie Market's Varsity Boyfriend Tunic Boasts the Word 'Hate'
Pixie Market’s over-sized boyfriend tunic spells “HATE 17”, and boasts a varsity-themed design that is inspired by the traditional athletic uniform. This opulent jersey top is... [More]
Boldly Pessimistic Day Planners - The Disappointments Diary is a Cynical 2013 Black Journal
SCORE: 2.9
Mild 3,996 Clicks Pub: Oct 30, 12
Boldly Pessimistic Day Planners
The Disappointments Diary is a Cynical 2013 Black Journal
Pessimists who enjoy keeping track of life’s miseries in a day planner would probably enjoy what the Disappointments Diary has to offer. The title is a pun on what a day planner is normally... [More]