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Alli Marie's New Identity is Subtle, Chic and a Litte Retro

By: Farida Helmy - Published: • References: studiompls and designworklife
Keeping it subtle, classy and simple, this new Alli Marie identity is beautifully packaged and works perfectly for fashion branding.

Using only three colors is not the norm when it comes to fashion branding, but for this brand of premiere women's footwear it works perfectly, enhancing its look and giving it the ultimate chic and dangerously stylish feel.

Designed by Studio MPLS, the new brand identity, stationery and packaging project for Alli Marie is clear, visually appealing and elegant, which is bound to get the label a lot of attention from both the fashion and marketing world.

Using a monochrome and cubic design, the label has a branding similar to retro fashion houses, giving it just the right balance between modern and vintage.