Haute Teavertising

Tea time is rebranded from stuffy to hip for a new generation of brewers

Implications - Relatively shrouded in tradition, the act of drinking tea is being rebranded as a hip alternative to coffee that suits the 20-something drinkers that not only crave a more organic beverage, but also one that's more multifaceted in composition. As magazine spreads and department stores depict tea time as a fashionable pastime, the beverage is given an aesthetically pleasing makeover to make it more lifestyle-centric for the Gen X and Y consumer. An increase in niche tea shops supports this rise in consumption, but also a distinct attention to consumer desire for healthy living as perceived health benefits outweigh that of a packaged refreshment.
SCORE: 4.5
Warm Top 6 Examples: 30,182 Total Clicks May 13 - Mar 14
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Consumer Insight Topics: MarketingLifestyleDrinkingCommercials
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SCORE: 6.2
Hot 11,859 Clicks Pub: Jan 12, 14
Fanciful English Tea Editorials
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SCORE: 5
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SCORE: 5
Warm 1,834 Clicks Pub: Mar 11, 14
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SCORE: 2.9
Warm 2,150 Clicks Pub: May 13, 13
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SCORE: 3.3
Mild 7,968 Clicks Pub: Aug 5, 13
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SCORE: 3.8
Mild 966 Clicks Pub: Jan 17, 14
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