A fairly direct approach was taken to infuse the Oh! Store Brand Series with an eye-catching appearance. This line of products is produced by the retailer, but the designer strove to establish a visual identity that wouldn't blend into the shelf.
With so many store band items left so modestly labeled, many consumers miss them in passing, even with their low ticket price tags. Brittany Bobo's solution was to liven up the image of the broad range so that the goods would not go unseen. An extra large and playful typeface reads "Oh!" in a bright color that's matched by the sides of the otherwise white cartons. With this, the attention-grabbing factor of Oh! Store Brand Series is achieved, and the cheerful look delivers an improved impression of economy items.
Exclamatory Supermarket Packaging
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