Using a Stylishly Savvy Approach for Mockup Advertising 'Garden Glory'

By: Romina S. Cortellucci - Published: Jun 16, 2012 • References: &
The Mockup Advertising 'Garden Glory' series makes getting dirty all the more fun. The ingenius packaging concept by the Swedish advertising agency Mockup performs a transformation on the unattractive garden hose.

By completely redoing the aesthetic appeal of the hose, the company was able to elevate the garden tool's culture status. As the company says on its website they found inspiration "among the iconic bags of Herm├ęs, Chanel and Mulberry. Making [their] own 'it-bag' out of colourful plastic and brass chains."

Using a coiled tubing, chains and seals in brass these hoses take on the appearance of a fashionable luxury good. While, the color options are playfully elegant with names like Minty Mermaid, Candy Crush and Bordeaux Baby.

Surely, these hoses are for "glamourous people with dirty nails." Stats for Glamorous Garden Hoses Trending: Older & Warm
Research: 5,822 clicks in 205 w
Interest: 2.8 minutes
Concept: Mockup Advertising Garden Glory
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: garden hippie editorials, frolicking park photoshoots, and whimsical fairy tale shoots.