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Greenpeace's Global Warming Spoof Advises Travel to the Sunny Arctic

By: Laura McQuarrie - Published: • References: studiosmack.nl & creativecriminals
This global warming spoof video from Greenpeace advertises 'The Arctic Leisure Resort,' a location with some of the most hours of sunlight on the planet, which makes it the perfect place to go on vacation and get a tan.

The "resort" is set up in the arctic, which is depicted in the video as mostly a large body of water. The video campaign was created by The Netherlands' Studio Smack and it is a biting way to communicate the effect that global warming is having on polar climates.

The advertisement wholeheartedly commits to selling The Arctic Leisure Resort as a top travel destination, but it doesn't include any other kind of message after the mock sales pitch. Despite this, the effect of the video is clear, since it is sold in such an over-the-top manner. Stats for Satirical Polar Resort Ads Trending: Older & Warm
Traction: 827 clicks in 53 w
Interest: 0.5 minutes
Concept: Global Warming Spoof
Related: 88 examples / 68 photos
Segment: Males, 18-35
Comparison Set: 32 similar articles, including: pod-protesting publicity stunts, spectacular polar bear puppets, and sustainable sound systems.