The Mulberry Fall/Winter 2013 campaign features the budding American fashion model Lindsey Wixson. Wixson has come to experience unprecedented levels of success in the couture sphere, seen by way of her involvement with Alexander McQueen and Versace Vanitas. Her gap tooth smile is now coveted by those who love edgy productions, and she has here displayed her unforeseen ability to tame almost any beast.
The British brands inclusion of large furry animals is reminiscent of the characters that are depicted in the fictional ‘Where The Wild Things Are’ children’s series. The cult surrounding the book has been great, and it follows that photographer Tim Walker agreed to hop on board. Fur coats and long tweed jackets mesh well with the motif, allowing Wixson to become one with the fictional creatures.
Stats for Where the Wild Things are Campaigns
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Research: 5,113 clicks in 203 w
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Concept: Mulberry Fall Winter 2013
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Segment: Females, 12-55+
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