The Scribe Colored Pencils Campaign Appeals to the Imagination

By: Meghan Young - Published: Mar 6, 2014 • References: & adeevee
The Scribe Colored Pencils ad campaign shows how people's imaginations will be given new life with the help of these drawing tools. From mythical creatures such as unicorns and mermaids to extinct ones like dinosaurs, anything is possible if illustrated with these pencils. Although clearly sketches, there is a realistic nature about them that would make anyone think twice.

Conceived and executed by Melborp, an ad agency based in Bogota, Colombia, the Scribe Colored Pencils ad campaign was art directed by Camilo Gallon with creative direction by Daniel Rueda. Of course, the true star is artist Hernan Marin, who created the illustrations. Although full of stunning artistry, the Scribe Colored Pencils ad campaign is relatively simple, relying solely on the drawings to send a strong message. Stats for Mythical Creature Illustration Ads Trending: Older & Warm
Research: 6,114 clicks in 115 w
Interest: 2.3 minutes
Concept: Scribe Colored Pencils
Related: 40 examples / 31 photos
Segment: Neutral, 12-55
Comparison Set: 15 similar articles, including: deflated food ads, censored adult diaper ads, and aged superhero ads.