UNICEF's Good Guys Ad Has Mother Theresa, Gandhi & Jesus Dine Together

By: Laura McQuarrie - Published: Dec 20, 2013 • References: adage & designtaxi
‘The Good Guys’ ad from UNICEF Sweden features a dinner party with some faces that should be familar — Jesus, Mother Theresa and Gandhi. The trio compliment each other for the efforts they’ve put forth to do some good in the world.

Then, the do-gooders turn to the end of the table, where an average guy is sitting. When he is pressed for what he did to earn a spot at the table, he simply states he "clicked a banner."

The clever and cheeky UNICEF ad proves that with a few clicks, being able to make a difference in the world has never been easier. This is just one video in its series of ‘Good Guys’ commercials, which star these four characters in similar situations. Stats for Do-Gooder Dinner Party Ads Trending: Older & Buzzing
Research: 2,523 clicks in 127 w
Interest: > 3 minutes
Concept: Good Guys Ad
Related: 107 examples / 82 photos
Segment: Neutral, 18-35
Comparison Set: 39 similar articles, including: integrated social donation buttons, philanthropic virtual drawing walls, and stuffed couture pups.