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The Mulberry Fall 2012 Campaign is Entirely Enchanting

By: Meghan Young - Published: • References: mulberry & fashiongonerogue
As though straight out of a fairy tale or children's book, the Mulberry Fall 2012 ad campaign is set in a monster-filled forest. They might be big and hairy, but they are far from scary. Instead, they are captured hiding behind trees too slim to properly conceal them. Cute and cuddly, they are the perfect co-stars for model Lindsay Wixon.

The Mulberry Fall 2012 ad campaign was lensed by London-based photographer Tim Walker with art direction by Ronnie Cooke Newhouse. Shot on location in the Blackheath Forest in Surrey, England, the photoshoot showcases the British label’s Del Rey, Maisie and Alexa bags. The American beauty is also clad in a selection of furs as a show of camaraderie to her monstrous friends. Stats for Monster-Full Fashion Ads Trending: Older & Buzzing
Traction: 11,515 clicks in 116 w
Interest: 3 minutes
Concept: Mulberry Fall 2012
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: raining kidswear ads, bright blue seaside captures, and rugged harbor fashion ads.