Superstar

Norlis' Book Ad Campaign Cleverly Arranges Book Titles

By: Laura McQuarrie - Published: Mar 4, 2014 • References: anti.as and designtaxi
This clever book ad campaign from the Norlis bookstore manages to slam social media and at the same time, promote reading through carefully-chosen and placed book titles.

The newly made titles like "Instagram Junky," "Hashtag Hell" and "Facebook Addict" are created from combining three book titles, encouraging people to "unplug with a book," instead of wasting time on Facebook or staring at a computer screen. The books featured in the campaign range from those written for children to National Geographic guides and popular adult fiction titles, which also shows off the assortment of books that Norlis has to offer at its retail locations. The simple and clever ad campaign comes from Anti, a Norwegian agency.