Stella Artois unveils a year long project in which an MIT sonic inventor Andy Cavatorta used the iconic Stella Chalices to create four fully functional instruments: the Hive, the Pryophone, the Star Harp and the Violina.
By shaving down the Stella Chalices, Cavatorta was able to create 25 different notes giving them a range of two full octaves to play with. Not only are these instruments fully functional but the craftsmanship is also exquisite. Stella incorporated the band Cold War Kids who wrote a new song titled ‘A Million Eyes’ using these instruments. The result was pretty spectacular.
Stella has made several popular ad campaigns over the last few years and this addition is one of the best campaigns yet. Be sure to check out the other ones like Glass Blowing or The Jeweller.
Stats for Beer Chalice Symphony Ads
Trending: Older & Average
Research: 709 clicks in 112 w
Interest: > 3 minutes
Concept: Stella Chalices
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: suspended instrument installations, interactive papercraft campaigns, and hand-painted billboards.
Beer Chalice Symphony Ads
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