This Apple iPad Air Ad Shows Its Range of Diverse Applications

By: Laura McQuarrie - Published: Jan 14, 2014 • References: creativecriminals
This new Apple iPad Air ad entitled ‘Your Verse’ takes inspiration from the diverse uses of the tablet and the many different ways its consumers put it to use.

The theme of the commercial is taken from a line from ‘O Me! O Life!’ by Walt Whitman, "That the powerful play goes on, and you may contribute a verse," that is also mentioned in the ad.

Apple notes that they are "humbled and inspired" by the ways people put the Apple iPad Air to use. In the commercial this includes activities like managing wind turbines, creating art, sports training, building scenes for movies and shooting movies as well. It’s truly a testament to the diverse capabilities and the power of its most ultra thin tablet yet. Stats for Consumer-Inspired Tablet Ads Trending: Older & Mild
Research: 351 clicks in 123 w
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Concept: Apple Ipad Air Ad
Related: 74 examples / 57 photos
Segment: Males, 12-35
Comparison Set: 27 similar articles, including: powerful ultra thin tablets, waterproof smart technology covers, and electronic touchscreen precision pens.