The Mulberry Spring/Summer 2013 marketing campaign showcases model Meghan Collison in front of an aquatic backdrop. Bubbles and pastel-colored sea foam clouds the entire setting, ushering in the coming seasons with a fresh, underwater appeal.
Photographer Tim Walker executed these Spring/Summer 2013 Mulberry advertisements. Alongside the images of sea weed were shots of Collison's patterned work suits, wide brimmed trousers and peach-hued skirts. This airy collection of apparel, which is matched here with an assortment of leather bags, is entirely appropriate for the warm weather which the line caters to. The pieces are moreover suited to business affairs and nights out, building on a ready to wear niche within the upscale brand that is Mulberry.
Stats for Mermaid Marketing Campaigns
Trending: Older & Warm
Research: 8,547 clicks in 175 w
Interest: 2.9 minutes
Concept: Mulberry Spring/Summer 2013
Related: 100 examples / 77 photos
Segment: Females, 18-35
Comparison Set: 37 similar articles, including: giant dessert pier photography, sea maiden suits, and retro-infused beach editorials.
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