Burberry Unveils the Summer Monogram Campaign Featuring Gisele Bündchen
Kanesa David — May 30, 2022 — Luxury
References: uk.burberry & hypebae
Burberry’s new ‘TB Summer Monogram’ collection revisits classic Burberry design choices for the summer season. The campaign stars model Gisele Bündchen, posing against a backdrop of unreleased photos of herself. Bündchen boasts about how fun being on set for the campaign was, saying: “I was so happy to see Riccardo again after such a long time, and shooting with my sweet friends Luigi and Iango is always a blast.”
The Monogram collection utilizes Burberry’s classic Nova check print and fuses it with the TB monogram, channeling the rich history behind the luxury brand. Trench coats, bomber jackets, and silk dresses are some of the collection’s highlights, while wardrobe essentials like t-shirts and swimwear receive the monogram treatment.
The ‘TB Summer Monogram’ collection is available on Burberry’s website and select stores.
Image Credit: Burberry
The Monogram collection utilizes Burberry’s classic Nova check print and fuses it with the TB monogram, channeling the rich history behind the luxury brand. Trench coats, bomber jackets, and silk dresses are some of the collection’s highlights, while wardrobe essentials like t-shirts and swimwear receive the monogram treatment.
The ‘TB Summer Monogram’ collection is available on Burberry’s website and select stores.
Image Credit: Burberry
Trend Themes
1. Summer Monogram Collections - The rise of summer monogram collaborations between luxury brands and their celebrity ambassadors creates disruptive innovation opportunities for fashion and luxury industries through the fusion of classic designs with modern trends.
2. Nova Check Monogram Fusion - The fusion of classic designs like Burberry's Nova check print and modern monogram designs like the TB monogram creates disruptive innovation opportunities for the fashion and luxury industries through the modernization and breathing of life into the classic favorites.
3. Celebrity Collaborations - The growing trend of celebrity partnerships in luxury fashion creates disruptive innovation opportunities for the fashion industry through the leveraging and combination of the celebrity's brand with the luxury brand's reputation and craftsmanship.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can create disruptive innovation opportunities by tapping into the rise of summer monogram collections and celebrity collaborations and experimenting with fusion of classic and modern designs.
2. Media and Entertainment - Media and entertainment industries can create disruptive innovation opportunities by leveraging luxury brand partnerships with celebrities to boost their own brand image and reputation.
3. Retail - The retail industry can create disruptive innovation opportunities by providing a more interactive and personalized shopping experience to customers through the use of luxury brand collaborations with celebrities.
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