NIGO presents the latest Spring/Summer 2023 KENZO collection with a strong highlight on nautical visual themes captured through a visual campaign. The focus this season highlights "worldliness, inclusivity, and individuality." It stars familiar faces including "skateboarder and musician Lil Dre, vocalist Nina Utashiro, and models Moses Battiest, Ama Elsesser, Sunmoon Jung, Lily McMenamy, Omar Sesay, Lulu Tenney, and Bomi Youn."
The new campaign means to honor the diverse lens that KENZO often embodies. The nautical themes are fused together with streetwear shapes and the backdrops boast shades of purple. Some of the highlighting pieces in the seasonal range include the many KENZO badges that decorate the silhouettes. One reads "Jungle" and others follow a vintage branding theme, channeling the concept of gaining many achievements at sea.
Image Credit: KENZO, <a rel='nofollow' href='https://hypebeast.com/2023/2/kenzo-nigo-spring-summer-2023-campaign-mens-womens'>hypebeast</a>, <a rel='nofollow' href='https://www.kenzo.com/uk/en/s-ss23-campaign'>kenzo</a>
What's Driving This Trend
- Nautical Streetwear Fashion
- Fashion designers and streetwear brands can incorporate nautical themes into their clothing lines to create unique and eye-catching designs.
- Inclusive Advertising Campaigns
- Brands can embrace inclusivity by featuring a diverse range of models and public figures in their advertising campaigns.
- Vintage Branding Revival
- Brands can revive vintage branding themes to create a sense of nostalgia and appeal to consumers who value authenticity and heritage.
Who This Affects Most
- Fashion
- Fashion designers and streetwear brands can use nautical themes to produce clothing lines that appeal to consumers seeking unique styles.
- Advertising
- Advertising agencies and brands can create inclusive campaigns that feature a diverse range of models and public figures to appeal to broader audiences.
- Marketing
- Marketing professionals can utilize vintage branding themes to create campaigns that evoke nostalgia and attract consumers who value authenticity and heritage.
