Animated Beauty

Cosmetic products adopt animated aesthetics to retain a sense of culture

Implications - Straying away from traditionally upscale cosmetic packaging, beauty brands emerging from Asia are turning towards more youthful, cartoon-y aesthetics to maintain a link to their cultural roots. Seeking to cross over into international markets while maintaining a sense of individuality, brands are using references to anime characters and cartoons to provide aesthetics that consumers can easily recognize as coming from abroad.
SCORE: 5.7
Warm Top 6 Examples: 28,641 Total Clicks Aug 13 - May 15
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DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingCosmeticsBranding
Spectral Skincare Branding - These Vivid Beauty Products Stimulate Synesthetic Engagement
SCORE: 7.1
Hot 7,044 Clicks Pub: May 9, 15
Spectral Skincare Branding
These Vivid Beauty Products Stimulate Synesthetic Engagement
Many skincare packaging trends seem to be following a common trajectory towards minimalism and plenty of white space, yet these vivid beauty products are working the inverse to significant advantage.... [More]
Fruity Cosmetics Packaging - This Peach Baviphat Peeling Gel Comes in a Fresh Jar
SCORE: 6.5
Hot 6,522 Clicks Pub: Apr 24, 15
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
This delightful face mask by Korean beauty and skincare brand Baviphat comes in a topical package that perfectly sums up the product. The Baviphat Peach All-in-One Peeling Gel has a thick... [More]
Cutesy Cosmetics Cases - This Tony Moly Packaging Takes on the Form of a Bunny
SCORE: 6.4
Hot 6,724 Clicks Pub: Apr 23, 15
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
This particular example of Tony Moly packaging is adorable and convenient when on-the-go. The Pocket Bunny Moist Mist is a playfully packaged product from the global cosmetics brand that hails from... [More]
Expressive Cosmetic Packaging - The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
SCORE: 5.4
Warm 3,434 Clicks Pub: Apr 24, 15
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
The Tony Moly Lip Gloss collection turns cosmetics into the friendly companions they actually are. Since they’re often a constant presence in women’s lives—especially lip gloss&#... [More]
Anime Beauty Masks - Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
SCORE: 4.7
Mild 1,046 Clicks Pub: Apr 24, 15
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
For many conscious consumers around the world, facial cosmetic treatments that use pure ingredients like whole fruits and vegetables are pretty irresistible for their skin-nourishing qualities, but... [More]
Chubby Insect Cosmetic Packaging - Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
SCORE: 3.1
Mild 3,871 Clicks Pub: Aug 17, 13
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
The ‘Missing You Honey Bee’ hand cream is an adorably packaged cosmetic. Sales of this Etude product will go towards the World Save Bee Fund, an organization aimed at making it known to... [More]