Exotic Brew

Tea packaging adopts bold, abstract designs to reflect unique ingredients

Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
SCORE: 5.8
This Year and Warm Top 5 Examples: 19,634 Total Clicks Jul 14 - Mar 16
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Consumer Insight Topics: MarketingLifestyleBranding
Contemporary Tea Branding - Konrad Sybilski's Any Tea Packaging is Matte Black and Vibrantly Hued
SCORE: 5
Warm 6,810 Clicks Pub: Oct 31, 14
Contemporary Tea Branding
Konrad Sybilski's Any Tea Packaging is Matte Black and Vibrantly Hued
This packaging for Any Tea takes a modern approach by utilizing matte black canisters and pops of color to differentiate flavors. Designed by Warsaw-based graphic designer Konrad Sybilski for a... [More]
Ethereal Tea Branding - August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
SCORE: 5.3
Warm 6,979 Clicks Pub: Jan 13, 15
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
August Tea is a company that is dedicated to “pioneering tea as a modern American culinary experience.” Through their travels, August founders Aaron Shin and Gina Zupsich came to... [More]
Salty Kombucha Tea Blends - This Variety of Organic Kombucha is Made with Savory Ingredients
SCORE: 6.5
This Year and Warm 359 Clicks Pub: Mar 1, 16
Salty Kombucha Tea Blends
This Variety of Organic Kombucha is Made with Savory Ingredients
‘Kosmic Kombucha’ is producing a variety of organic kombucha made with savory ingredients. Kombucha is a fermented tea-based beverage that has been growing in popularity due to its... [More]
Triangular Tea Packaging - Boxes for Tea Forte Take Inspiration from Basic Geometric Shapes
SCORE: 4.3
Warm 3,115 Clicks Pub: Jul 8, 14
Triangular Tea Packaging
Boxes for Tea Forte Take Inspiration from Basic Geometric Shapes
Tea Forté is an American tea company that has a distinctive triangular shape to its tea bags. Looking to refresh the identity of its iced tea blends and brewing pitchers, Tea Forté consulted... [More]
Exotic Tea Packaging - Selvatica's Branding is Inspired by the Rainforest of Colombia
SCORE: 3.6
Mild 2,371 Clicks Pub: Jun 1, 15
Exotic Tea Packaging
Selvatica's Branding is Inspired by the Rainforest of Colombia
Selvatica is an exotic tea brand that sources its ingredients from the Rainforest of Colombia. The company’s brand identity is reflective of wild fruit flavors and feature botanical graphics.... [More]