Upscale Tea

A need for public consumption has resulted in upscale tea-drinking experiences

Implications - Tea is a beverage closely associated with at-home relaxation, but as tea culture becomes more popular, consumers are more likely to want to enjoy the beverage in a public space with like-minded enthusiasts. To satiate this desire, there has been a rise in gourmet tea houses and luxurious out-of-home experiences, signaling that the beverage is evolving into an upscale indulgence.
SCORE: 6.8
Hot Top 4 Examples: 23,118 Total Clicks Sep 14 - Apr 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Luxury
Minimalist Tea Lounges - The Gourmet Tea Lounge in Sao Paulo is Colorful and Chic
SCORE: 7.2
V. Hot 5,494 Clicks Pub: Feb 16, 15
Minimalist Tea Lounges
The Gourmet Tea Lounge in Sao Paulo is Colorful and Chic
The Gourmet Tea Lounge and Shop in Sao Paulo, Brazil is the latest collaboration between the brand and architect Alan Chu. The new shop and lounge is located in a previously unoccupied space that... [More]
Gourmet Tea Houses - Ippodo Offers Premium Traditional Green Teas to Tea Enthusiasts
SCORE: 6.7
V. Hot 6,356 Clicks Pub: Sep 22, 14
Gourmet Tea Houses
Ippodo Offers Premium Traditional Green Teas to Tea Enthusiasts
Ippodo is a New York City-based tea house that serves a wide variety of traditional green teas in authentic pots, cups and tins. This would be a great shop to visit if you love to drink tea and you&#... [More]
Elegant Tea Shops - T Lounge by Studio pha is a Luxurious Tea-Tasting Experience
SCORE: 6.5
Hot 5,601 Clicks Pub: Feb 16, 15
Elegant Tea Shops
T Lounge by Studio pha is a Luxurious Tea-Tasting Experience
T Lounge by Studio pha is a luxury retail experience in the form of a tea-tasting shop located in the historic Prague passage. The shop’s wooden interior is a design solution to preexisting... [More]
Luxe High Tea Experiences - Rhodes W1 Offers Afternoon Tea That Is Authentically English
SCORE: 6.1
Hot 5,667 Clicks Pub: Mar 20, 15
Luxe High Tea Experiences
Rhodes W1 Offers Afternoon Tea That Is Authentically English
Afternoon tea is one of the world’s most recognized British traditions and can now be enjoyed in the heart of Dubai. Dubai’s Rhodes W1 restaurant at the Grosvenor House is known for its... [More]