A need for public consumption has resulted in upscale tea-drinking experiences
Implications - Tea is a beverage closely associated with at-home relaxation, but as tea culture becomes more popular, consumers are more likely to want to enjoy the beverage in a public space with like-minded enthusiasts. To satiate this desire, there has been a rise in gourmet tea houses and luxurious out-of-home experiences, signaling that the beverage is evolving into an upscale indulgence.
Workshop Question - What kind of elevated experience should your brand deliver for your clients?
Trend Themes
1. Upscale Tea Culture - A rising need for tea culture in public spaces has resulted in the rise of gourmet tea houses and luxurious out-of-home experiences, providing an opportunity for companies to expand the quality and variety of tea offerings.
2. Tea Tours and Sampling Campaigns - Brand promotion through tea tours and sampling campaigns serves as a successful opportunity to increase business growth and broaden their consumer base.
3. Innovation in Tea Production and Brewing Techniques - Ongoing innovation in tea production and brewing techniques provides an opportunity for companies to utilize advanced technology in order to create unique and high-quality tea products.
Industry Implications
1. Hospitality and Tourism - Upscale tea culture and transformative tea bars provide an opportunity for hospitality and tourism professionals to tap into a growing trend of luxury tea experiences and attract tea enthusiasts.
2. Food and Beverage - Innovation in tea production and brewing techniques enable businesses to differentiate themselves by providing unique tea products and improving the tea drinking experience.
3. Marketing and Advertising - Tea tours, sampling campaigns and luxurious out-of-home experiences provide an opportunity for businesses to create unique and engaging tea-centric advertising campaigns.
