Taste Education

The alcohol industry strives to become more accessible for novice drinkers

Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way.
SCORE: 4.9
Mild Top 5 Examples: 11,691 Total Clicks Sep 14 - Oct 15
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Consumer Insight Topics: LifestyleDrinking
Wine Tasting Strips - Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
SCORE: 7.5
V. Hot 8,651 Clicks Pub: Apr 10, 15
Wine Tasting Strips
Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
Aiming to make the wine tasting experience less of an elaborate event and more approachable at any time of the day, Californian wine brand Beringer created the Taste Station. These small stations... [More]
Video Cocktail Tutorial Sites - The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
SCORE: 7.3
Hot 1,111 Clicks Pub: Oct 28, 15
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
‘Tipsy Bartender’ is a millennial-focused cocktail tutorial channel on YouTube that teaches viewers to make simple and delicious beverages. The videos are short, simple and easy to follow,... [More]
Cocktail-Creating Kiosks - The 'Be Your Own Bartender' Kiosks Will Help Consumers Select Alcohol
SCORE: 4.1
Mild 655 Clicks Pub: Aug 17, 15
Cocktail-Creating Kiosks
The 'Be Your Own Bartender' Kiosks Will Help Consumers Select Alcohol
Matt Sullivan unveiled the ‘Be Your Own Bartender’ kiosks that aim to aid alcohol consumers with selecting products. Be Your Own Bartender is an interactive machine that allows consumers... [More]
Online Wine Schools - The WineTutor.tv Allows Users to Learn About Wine in Their Own Homes
SCORE: 3
Untested 210 Clicks Pub: Sep 7, 15
Online Wine Schools
The WineTutor.tv Allows Users to Learn About Wine in Their Own Homes
Tim Wildman MW in partnership with Johnny Mindlin created an online television program that allows the audience to learn about wine. The show is titled WineTutor.tv and it was created specifically... [More]
Mechanized Wine Bars - The Hostile Grape Wine Cellar Offers 160 Wines By the Glass
SCORE: 1.3
Untested 1,064 Clicks Pub: Sep 4, 14
Mechanized Wine Bars
The Hostile Grape Wine Cellar Offers 160 Wines By the Glass
The Hostile Grape Wine Cellar in Las Vegas is an excellent place for seasoned grape geeks, novice connoisseurs and wine virgins alike to come together and try out different wines in a hip and cozy... [More]