Brands are adding an experiential element to social media
Implications - Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable.
Workshop Question - What's an everyday experience that your brand could tweak to be more memorable?
Trend Themes
1. Experiential Social - Brands are enhancing the social media experience by adding an experiential component to incentivize consumer engagement.
2. Real-time Connection - Messaging apps are revolutionizing how people connect with each other in real-time by allowing them to share experiences with each other nearby.
3. Fandom Emojis - Social media platforms are meeting the growing demands of fandom communities by releasing custom emojis to better engage their fan base.
Industry Implications
1. Marketing and Advertising - Brand marketing strategies are being revolutionized with the increasing need for experiential social media interactions.
2. Technology - Messaging apps continue to leverage real-time connection technology in order to create and enhance new ways for people to connect and share experiences with each other.
3. Entertainment - Fandom communities are an increasingly important part of the entertainment industry, and leveraging this audience through social media channels is a powerful tool for engaging fans.
4 Featured, 36 Examples:
202,163 Total Clicks
Date Range:
Mar 14 — May 15
Trending:
Average
Consumer Insight Topics:
