Experiential Social

Brands are adding an experiential element to social media

Implications - Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable.
SCORE: 5.1
Mild Top 4 Examples: 3,878 Total Clicks Mar 14 - May 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingInteractiveSocial Media
Quirky Bird Tweet Generators - The Tweet Couple from Cornetto Makes 140 Characters Fun
SCORE: 5.8
Warm 1,182 Clicks Pub: Mar 25, 14
Quirky Bird Tweet Generators
The Tweet Couple from Cornetto Makes 140 Characters Fun
The ‘Tweet Couple’ bird tweet campaign by Cornetto totally stays true to the avian theme of the social networking site, introducing a parrot and a dodo that will compose tweets for you... [More]
Experiential Messaging Apps - Meetey Helps You Share Experiences with Others Nearby
SCORE: 4.3
Mild 1,160 Clicks Pub: Nov 14, 14
Experiential Messaging Apps
Meetey Helps You Share Experiences with Others Nearby
One of the pitfalls of trying to share experiences on social media is that your posts or photos may not be reaching a local audience, but this is where the Meetey app changes things. Meetey is an... [More]
Sci-Fi Fandom Emojis - Twitter Has Released Star Wars Emojis to Coincide with the Film's Trailer
SCORE: 5.1
Mild 1,061 Clicks Pub: Apr 18, 15
Sci-Fi Fandom Emojis
Twitter Has Released Star Wars Emojis to Coincide with the Film's Trailer
Twitter has introduced new Star Wars emojis to coincide with the release of the Star Wars: The Force Awakens trailer. The emojis come courtesy of a collaboration between Disney and Lucasfilm, and... [More]
Social Media Candy Machines - Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
SCORE: 4.4
Untested 475 Clicks Pub: May 13, 15
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
Wanting to create a “GREYT experience,” the Grey Istanbul advertising agency developed candy machines that would simulate what each Instagram filter would taste like. In order to... [More]