Category
Tech
Delegated Interfaces
Trend cluster
Category
Motion
Branding
Consumers are responding to fashion marketing that highlights products in motion.
3.6
Trend score
Trend
What is the Motion Branding trend?
Motion Branding: In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Trend themes
Themes within the Motion Branding trend
Three behaviours holding the trend together01
Motion Branding
Motion branding is an effective way to make fashion and wellness-focused consumers appreciate a brand that guides them towards a healthy lifestyle.
02
Natural Motion
Natural motion fashion is becoming more popular in the sports industry that aims to optimize an athlete's performance by encouraging barefoot training.
03
Choreographed Clothes Branding
Choreographed clothes branding is a way for fashion designers to showcase their art by making it look like a performance.
Industry implications
What the Motion Branding trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion retailers can maximize the use of motion branding in their advertising campaigns to attract wellness-focused consumers.
For
Athletic Footwear
Athletic footwear companies can benefit from natural motion fashion to make running shoes that mimic barefoot training.
For
Graphic Design
Fashion designers can use choreographed clothing branding in their graphic design for packaging, product tags, and logos.
Workshop question
How can your brand create reactionary products, campaigns, or services for issues that are top of mind in political or social spheres?
Trend signals
Trend signals for Motion Branding
Trend score 3.6 out of 10, from popularity 45%, activity 54%, freshness 8%.
Popularity45%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Motion Branding trend
4 featured examples from Sep 17, 2014 to Apr 22, 2015CategoryFashion
Evolved Running Shoes
The Nike Free Collection Harnesses a Runner's Natural Motion
The footwear industry has opportunities to innovate by focusing on creating shoes that promote natural movement and mimic barefoot training.
CategoryLifestyle
Athletic Action Lookbooks
Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work
There is an opportunity to disrupt the athletic apparel industry by creating clothing that is not only functional but also stylish and comfortable, similar to Reebok's approach in…
CategoryFashion
Tailored Tai Chi Lookbooks
The Paloma Wool Advertisements Showcases Martial Arts Movements
Disruptive innovation opportunity: Integrate elements of martial arts, such as Tai Chi, into the fashion industry to create new and captivating designs.
CategoryMarketing
Choreographed Clothes Branding
Karolina Mika's Fashion Tags Express the Movement of Dance
Opportunity for fashion brands to focus on creating innovative clothing designs that allow for unrestricted movement.
