Motion Branding

Consumers are responding to fashion marketing that highlights products in motion

Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
SCORE: 4.5
Warm Top 4 Examples: 13,583 Total Clicks Sep 14 - Apr 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingBranding
Evolved Running Shoes - The Nike Free Collection Harnesses a Runner's Natural Motion
SCORE: 5.2
Warm 2,415 Clicks Pub: Mar 23, 15
Evolved Running Shoes
The Nike Free Collection Harnesses a Runner's Natural Motion
The 2015 Nike Free Collection continues to evolve the running shoe. Focusing on the natural movement of runners, the Nike Free 3.0 Flyknit, Nike Free 4.0 Flyknit and Nike Free 5.0 are more flexible... [More]
Athletic Action Lookbooks - Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work
SCORE: 4.3
Warm 5,337 Clicks Pub: Sep 17, 14
Athletic Action Lookbooks
Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work
Reebok’s Spring 2014 fitness clothing collection is presented in the ‘Fitness in Motion’ lookbook, starring top athletes not only modeling the garments, but breaking a sweat in them.... [More]
Tailored Tai Chi Lookbooks - The Paloma Wool Advertisements Showcases Martial Arts Movements
SCORE: 4.2
Warm 2,485 Clicks Pub: Dec 19, 14
Tailored Tai Chi Lookbooks
The Paloma Wool Advertisements Showcases Martial Arts Movements
The latest Paloma Wool advertisements feature an assortment of Tai Chi positions, each one mastered among rocks and rubble. The chic label assembled this high end production with the help of several... [More]
Choreographed Clothes Branding - Karolina Mika's Fashion Tags Express the Movement of Dance
SCORE: 3.8
Mild 3,346 Clicks Pub: Apr 22, 15
Choreographed Clothes Branding
Karolina Mika's Fashion Tags Express the Movement of Dance
Just as an art performance has many layers, so do the fashion tags on clothing designs by Karolina Mika. As a fashion designer, choreographer and dancer, the basis of Karolina Mika’s brand... [More]