Consumers are responding to fashion marketing that highlights products in motion
Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Workshop Question - How can your brand create reactionary products, campaigns, or services for issues that are top of mind in political or social spheres?
Trend Themes
1. Motion Branding - Motion branding is an effective way to make fashion and wellness-focused consumers appreciate a brand that guides them towards a healthy lifestyle.
2. Natural Motion - Natural motion fashion is becoming more popular in the sports industry that aims to optimize an athlete's performance by encouraging barefoot training.
3. Choreographed Clothes Branding - Choreographed clothes branding is a way for fashion designers to showcase their art by making it look like a performance.
Industry Implications
1. Fashion Retail - Fashion retailers can maximize the use of motion branding in their advertising campaigns to attract wellness-focused consumers.
2. Athletic Footwear - Athletic footwear companies can benefit from natural motion fashion to make running shoes that mimic barefoot training.
3. Graphic Design - Fashion designers can use choreographed clothing branding in their graphic design for packaging, product tags, and logos.
