Immersive Beverage

Consumers search for participatory forms of beverage education

Implications - With so many methods of brewing and preparing artisanal beverages out there, many consumers are feeling the pressure to educate themselves. However, rather than reading a book or searching online, consumers are opting for more hands-on forms of education. This shift indicates that consumers are not only interested in the process of making their own products, but also wish to immerse themselves in the ritual and culture associated with them.
SCORE: 4.7
Warm Top 5 Examples: 11,844 Total Clicks May 14 - Apr 15
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Artisanal Tea Bars - Samovar's San Francisco Location Seeks to Elevate the Tea-Drinking Experience
SCORE: 5.5
Hot 5,426 Clicks Pub: Feb 5, 15
Artisanal Tea Bars
Samovar's San Francisco Location Seeks to Elevate the Tea-Drinking Experience
San Francisco’s Samovar tea bar is attempting to give tea an image overhaul. Unlike its hyper-caffeinated counterpart coffee, tea has been unable to elicit an evangelical-like zeal from the... [More]
Aerial Wine Tours - Coastal Concierge is Offering Sky-High Winery Views Via Its Aerial Wine Tour
SCORE: 6.3
Warm 1,615 Clicks Pub: May 26, 14
Aerial Wine Tours
Coastal Concierge is Offering Sky-High Winery Views Via Its Aerial Wine Tour
The Aerial Wine Tour consists of an in-air flight that soars over the most beautiful coastal wine regions that the world has to offer. It’s a six-hour, stress-free tour—unless you’... [More]
Craft Beer Shops - This Craft Beer Store in London Fosters a Close Relationship with Local Breweries
SCORE: 3.7
Mild 1,295 Clicks Pub: Dec 3, 14
Craft Beer Shops
This Craft Beer Store in London Fosters a Close Relationship with Local Breweries
Noticing that some of the most popular microbrews in East London weren’t available for purchase from a single location, Clapton Craft was set up as a craft beer store in Hackney that makes it... [More]
Artistic Beer Exhibits - The Beer at Spiritmuseum Exhibition is for Connoisseurs
SCORE: 3.6
Mild 2,507 Clicks Pub: Feb 12, 15
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
The Stockholm-based Form Us With Love studio has curated Beer at Spiritmuseum, an informative laboratory-inspired exhibition that aims to capitalize on the craft beer by engaging patrons with the... [More]
Wine-Themed Hotels - The Lodge at Columbia Point in Washington State Will Be Wine-Centric
SCORE: 3.1
Mild 1,001 Clicks Pub: Apr 21, 15
Wine-Themed Hotels
The Lodge at Columbia Point in Washington State Will Be Wine-Centric
The Lodge at Columbia Point is a planned boutique hotel in Washington State that will cater to wine connoisseurs. Located in Richland, Washington, the Lodge will be a four-storey boutique hotel with... [More]