Alan Chu Creates a Color-Popped Storefront for the Gourmet Tea

By: Michael Hines - Published: Jun 13, 2012 • References: dezeen
Brazilian architect Alan Chu has just created a colorfully disguised storefront for The Gourmet Tea. The Gourmet Tea is a Brazilian tea brand, known for its colorful packaging and organic teas. Alan Chun decided to play off of the brand's love for bright colors, creating a storefront that is filled with color and creativity.

When closed, The Gourmet Tea's shop looks to be nothing more than a series of colorful wall panels. That all changes when the panels are unfolded and the counter is brought out. The walls and the counter unfold and pull out, revealing a compact, street-side shop. The entire design of the store is about saving space and secrecy; even the sign is hidden behind a beige flap. Stats for Colorfully Disguised Pekoe Shops Trending: Older & Average
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Concept: The Gourmet Tea
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Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: industrial ice cream shops, stealthily shelved shops, and posh patterned shops.