WingDing's Wine Cocktail Packaging Features a Hole for a Straw

By: Laura McQuarrie - Jan 21, 2017
References: packagingdigest
With the popularization of ready-to-drink cocktails, companies like ProAmpac are offering innovative packaging solutions for brands like WingDings and its wine cocktails.

Wine cocktails such as WingDings' Electric Lemonade are now being packaged in pouch formats that use ProAmpac's Pull Tab system. While there are now several RTD alcoholic beverages on the market that are packaged in standing pouch formats, one detail that sets this one apart is that it includes a tab that instructs: "pull here." By following this action, consumers reveal a hole that can be used to insert a straw and immediately begin drinking the beverage.

This type of packaging is being used for WingDing's line of wine cocktails, which includes flavors like Margarita, Strawberry Daiquiri, Long Island Iced Tea and Strawberry Colada.