Indian Snack Co Offers Products with a Differently Shaped Box

By: Jamie Danielle Munro - Published: • References: cre8tive-pixels & packageinspiration
Indian Snack Co is a brand that was looking to market its products to a younger demographic, but also did not want to jeopardize losing a slightly older age group too. Cre8tive Pixels came up with a design that speaks to both without disregarding either age group.

The products come in a triangular shaped box, which automatically puts this brand apart from most other snack foods. Squares and rectangles are the primary shape for foods to come in, so going with a triangular design certainly helps. Moreover the Pixels team chose bright colors for the labeling, which helps to appeal to that younger demographic. However, it's not too overwhelming so that older people would be turned off. This is ideal for grabbing attention without being too loud. Stats for Triangular Boxed Branding Trending: This Quarter & Buzzing
Traction: 612 clicks in 7 w
Interest: 0.5 minutes
Concept: Indian Snack Co
Related: 88 examples / 68 photos
Segment: Neutral, 18-55+
Comparison Set: 32 similar articles, including: label-free beer branding, colorful branding infographics, and rustic rum branding.