Indian Snack Co Offers Products with a Differently Shaped Box

By: Jamie Danielle Munro - Aug 30, 2014
References: cre8tive-pixels & packageinspiration
Indian Snack Co is a brand that was looking to market its products to a younger demographic, but also did not want to jeopardize losing a slightly older age group too. Cre8tive Pixels came up with a design that speaks to both without disregarding either age group.

The products come in a triangular shaped box, which automatically puts this brand apart from most other snack foods. Squares and rectangles are the primary shape for foods to come in, so going with a triangular design certainly helps. Moreover the Pixels team chose bright colors for the labeling, which helps to appeal to that younger demographic. However, it's not too overwhelming so that older people would be turned off. This is ideal for grabbing attention without being too loud.