These Vivid Beauty Products Stimulate Synesthetic Engagement

By: Amelia Roblin - May 9, 2015
References: prismologie & packagingoftheworld
Many skincare packaging trends seem to be following a common trajectory towards minimalism and plenty of white space, yet these vivid beauty products are working the inverse to significant advantage. Amidst all of the pure whites of competing products in stores, the Prismologie collection uses color to excite the senses, just as the ingredients and aromas inside enliven the user's epidermis.

The majority of the cosmetics' boxes have white backgrounds that serve as crisp canvases for vibrant splashes of color. Williams Murray Hamm literally splattered bright and rich hues across everything in the extensive Prismologie line.

Along with the cartons, tubes and bottles, the spectral branding of the vivid beauty products extends to the striking web design of the site, and to spectacular photographs of models being showered in rainbows of dripping paint.