Zara Play's Baby Fragrance Boxes Take After Building Blocks

By: Laura McQuarrie - Nov 26, 2014
References: zara & thedieline
The whimsical shape of alphabet blocks is what inspired the packaging for Zara Play's baby fragrance. The fragrances for the Baby Boy and Baby Girl naturally gravitate towards the use of pink and blue and spell out the letters of "play" on the sides of the box. This was done with intention, so that the boxes could be effortlessly stacked and displayed in-store without the need to think about presentation. The boxes are put together from natural kraft paper that's been printed with soft vintage hues, giving a nostalgic feel to the set.

Once removed from the cubed boxes, the pink and blue fragrance bottles adopt a more sophisticated and rounder shape that's also branded with a few colorful letters from the alphabet, as on the outside of the kraft boxes.