This Eye Gel Packaging Design Features a Cartoon Raccoon

By: Rebecca Byers - Apr 27, 2015
References: picoprince & refinery29
Gold Racoony is a product from Secret Key that will make you think twice about what you expect eye gel packaging to look like. The curious packaging for the Gold Racoony Hydro Gel Eye and Spot Patch mimics the name of the product itself, brandishing a cartoon raccoon.

The product is used to combat puffy, dark under eye circles and, although its only a tiny container, contains 60 eye patches and 30 spot patches. This eye gel packaging is also an example of product mimicry.

South Korean beauty trends are known for their cutesy packaging that often mimics the shape of food or animals. Secret Key also has a line of soothing snail gel and baby pig collagen jelly pack.