Nature Mimicry

Beauty products reference natural elements in their packaging

Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
SCORE: 5.1
Mild Top 4 Examples: 12,093 Total Clicks Apr 15 - Apr 15
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Consumer Insight Topics: FashionBizarreCosmeticsUnique
Fruity Cosmetics Packaging - This Peach Baviphat Peeling Gel Comes in a Fresh Jar
SCORE: 6.5
Hot 6,522 Clicks Pub: Apr 24, 15
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
This delightful face mask by Korean beauty and skincare brand Baviphat comes in a topical package that perfectly sums up the product. The Baviphat Peach All-in-One Peeling Gel has a thick... [More]
Egg-Inspired Skincare Branding - The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
SCORE: 5.7
Warm 2,049 Clicks Pub: Apr 23, 15
Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
This TONYMOLY Egg Pore Tightening Mask boats packaging that is inspired by edible items. The skincare product is packaged in an egg-shaped container and opens much like a real egg would. This wash-... [More]
Dewy Skincare Bottles - Holika Holika's Aqua Fantasy Packaging Shows Off Its Icelandic Roots
SCORE: 4.9
Mild 2,449 Clicks Pub: Apr 27, 15
Dewy Skincare Bottles
Holika Holika's Aqua Fantasy Packaging Shows Off Its Icelandic Roots
The branding and packaging for Holika Holika’s Aqua Fantasy skincare set hints at what sets its formula apart from other cosmetic care products on the market—the ingredients are sourced from... [More]
Starfish Extract Creams - Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
SCORE: 3.4
Untested 1,073 Clicks Pub: Apr 25, 15
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
The newest craze in anti-aging cream is a product from South Korea with a cult following by Mizon called Returning Starfish Cream. One of the things that makes this product so unique is that it gets... [More]