The Packaging for the FAIRYDROPS Mascara Line is Theatrical

By: Rebecca Byers - Apr 23, 2015
References: fairydrops & buzzfeed
This playful mascara line comes from cult Japanese beauty brand FAIRYDROPS. Always impressive in terms of visually compelling packaging, FAIRYDROPS is a great example of creating a memorable brand experience through aesthetics.

While the tube itself for this fun mascara are decorated with sketched graphics of diamonds, jewelry and the evil eye, the amazing packaging makes the mascara appear as if on a well-decorated stage.

The FAIRYDROPS mascara line is no different than its others in the sense that it comes highly recommended and boasts too-cute-for-words packaging that is impossibly delightful. The FAIRYDROPS range of mascara is available in waterproof or regular and also comes in a "film type," which is surely a reference to the bold beauty looks associated with Hollywood's golden era.