Beyond the packaging and branding of individual products, the top April 2015 drinking trends focused on unique and interesting alcohol displays.
Having an eye-catching bottle or can is only part of the equation. Alcohol brands that wanted to go the extra-mile when advertising their products to shoppers meandering through the aisles did so by opting for stands and displays that demand attention. Taking beverages off the shelves and placing them in a stand of their own means that they don't have to battle to get noticed amongst other similarly marketed products, giving them a competitive edge.
In terms of non-alcoholic beverages, the top April 2015 drinking trends included a lot of iced coffee examples. Cold beverages are on the rise as the weather warms and summer nears, and consumers are searching for options that satisfy their desire for great taste, extra convenience and added health benefits. Unwilling to give up caffeine, consumers are searching for iced coffees, specifically, that incorporate these elements.
Top 100 Drinking Trends in April
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
DIY Juice Cleanses
Agricultural Alcohol Displays
Art-Centric Social Clubs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.