Instead of leaving fans of Jimmy's Iced Coffee in the dark about the loss of one of its family members, the company decided to dramatize what really happen. After learning that the decaf option wasn't selling very well, Jim Cregan -- the United Kingdom-based founder -- was forced to take extreme measures. It was bagged, whacked and buried in a nondescript site.
A hilarious marketing tactic that connects consumers even more closely to the Jimmy's Iced Coffee brand, it's hard not to appreciate the sentiment portrayed in every scene. It's clear that Cregan loves each and every one of his products, yet will make the right choices to better the experience for his customers. This particular Jimmy's Iced Coffee campaign joins a slew of 'Jimmy's Blockbusters,' which is another incentive to continue returning to the website.
What Makes This Trend Stand Out
- Realistic Marketing
- Marketing campaigns that dramatize and connect with consumers in a realistic way.
- Customer Experience Improvement
- Companies making choices to improve customer experience, even if it means discontinuing certain products or services.
- Comedy-driven Advertising
- Humorous marketing campaigns that use comedy to engage with consumers an build brand loyalty.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry may use realistic marketing tactics and comedic advertising to promote their products.
- Marketing and Advertising
- Firms focused on marketing and advertising services can help clients develop campaigns that connect with consumers in a humorous and realistic way.
- E-commerce
- Companies operating in the e-commerce space can use similar tactics in their advertising and create memorable experiences for customers.
