In order to increase the appeal of its J2O, brand Britvic created the J2O Spritz sparkling drink for special occasions. For adults looking for an alternative to alcohol when socializing, the branding of the drink was crafted to look and feel as though it belongs in a bar or restaurant setting.
Although the design of the bottles embraces minimalism, silver details were used to convey the premium nature of the product and an "understated confidence." With flavors like Apple & Watermelon, Pear & Raspberry or Peach & Apricot, these fruity drinks serve as the perfect alternative to soda or an alcoholic beverage—indulgent, but not something you have to feel guilty about consuming. The sparkling juices would be perfectly refreshing for a summer day or evening.