There's so much to see in the Drink It All In stop motion ad from Twinings, it's worth pouring over a couple times while you enjoy a cup of tea.
The amazing tea advertisement was created over the course of two months by 19 model makers, where over 100,000 tea tags were cut and shaped to form the miniature scenery and objects in the charming animation. You'll see everything from colorful puddles to flowers and entire buildings crafted from tea tags, which bring the animation to life. Although this film was painstakingly crafted frame-by-frame with miniature paper cutouts, tea lovers who can appreciate time set aside to slow down and enjoy the finer things in life will relish in viewing this creative commercial from Twinings.
Why This Trend Is Growing
- Stop Motion Advertisements
- Opportunity for brands to create captivating and unique advertisements through stop motion animation techniques.
- Papercraft Marketing
- Creative utilization of papercraft in marketing campaigns to engage audiences and create memorable brand experiences.
- Minature Art Installations
- Emergence of intricate and detailed miniature art installations as a form of visual storytelling in advertising.
Industries Being Reshaped
- Beverage Industry
- Innovative tea and beverage companies can leverage stop motion and papercraft techniques to create captivating advertisements and stand out in the market.
- Marketing and Advertising
- Agencies and brands can incorporate papercraft and stop motion animation into their campaigns to create visually stunning and engaging content for their target audience.
- Art and Design
- Artists and designers can explore the possibilities of creating immersive miniature art installations for advertising purposes, opening up opportunities for collaboration with brands and agencies.
