Trend cluster
Category

Self-Sustained
Green

Businesses are providing self-sustaining products that also offer convenience.

Indoor Gardening PodsFishtank-Planter HybridsBlackboard Herb GardensSelf-Sustaining Planters

Trend

What is the Self-Sustained Green trend?

Self-Sustained Green: Now it is more accessible than ever to make green, sustainable choices. Having a green thumb is no longer necessary as self-watering and self-nurturing planter and pod systems offer consumers a low maintenance way to be eco. Other outlets such as architecture and personal food production are also incorporating self-sustaining green features increasingly.

Trend themes

Themes within the Self-Sustained Green trend

Three behaviours holding the trend together
01

Self-sustaining products

Consumers are turning to low maintenance, self-sustaining planter and pod systems for eco-friendly living, and businesses are answering the growing demand

02

Urban gardening

The rise of urban gardening has resulted in inventive products and systems for indoor gardening, with a focus on compact and easy-to-maintain designs

03

Innovative hydroponic and aeroponic technology

The use of innovative hydroponic and aeroponic technology in indoor gardening products, combined with the demand for self-sustaining solutions, is driving the development of new devices

Industry implications

What the Self-Sustained Green trend means for industry

Where the trend changes the playbook
For

Home and garden

The home and garden industry can benefit from the development of self-sustaining products and indoor gardening solutions that meet the growing demand for eco-friendly living

For

Sustainable agriculture

Sustainable agriculture can use the technology developed in indoor gardening for the production of food efficiently and sustainably

For

Smart home technology

The development of indoor gardening pods that integrate with smart home technology can provide consumers with the convenience of low maintenance plants and the benefits of connected devices

Trend signals

Trend signals for Self-Sustained Green

Trend score 4.2 out of 10, from popularity 72%, activity 47%, freshness 8%.

Popularity72%
Activity47%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific