Pre-made bottled margaritas promise the quality of freshly made cocktails
Trend - Margaritas are particularly popular cocktails in the summer months thanks to their fresh lime flavors. In order to cater to the demand for ready-to-drink cocktails, brands are bottling high-quality margaritas to make the beverage more accessible for those who don't want to make it at home.
Insight - While drinking alcohol outdoors has always been a popular summer pastime, it was made even more popular when pandemic restrictions limited where consumers around the world could socialize. This has fueled demand for ready-made beverages that replicate the quality of beverages made in restaurants and bars.
Insight - While drinking alcohol outdoors has always been a popular summer pastime, it was made even more popular when pandemic restrictions limited where consumers around the world could socialize. This has fueled demand for ready-made beverages that replicate the quality of beverages made in restaurants and bars.
Workshop Question - How is your brand catering to pandemic-influenced consumer behaviors that have extended beyond the pandemic?
Trend Themes
1. Ready-to-drink Cocktails - Brands are bottling high-quality margaritas to make the beverage more accessible for those who don't want to make it at home.
2. Low-calorie and Low-sugar Cocktails - Catering to consumers who prefer lighter, low-calorie and low-sugar beverages, brands are launching ready-made options with fewer calories and less sugar.
3. Collaborative Cocktail Creations - Collaborating with mixologists and spirit companies, new lines of bottled cocktails are being launched with unique or classic combinations of high-quality spirits.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry is seeing innovation in ready-to-drink cocktails as well as the development of new, niche products catering to specific dietary needs.
2. Food and Beverage Retail - Retailers are selling bottled cocktails as a convenient alternative to making cocktails at home, and are also expanding their ready-to-drink beverage offerings to meet customers' desires for high-quality, low-calorie products.
3. Hospitality and Tourism - The hospitality and tourism industries can benefit from ready-to-drink cocktails as more vacationers are seeking to enjoy high-quality cocktails on-the-go or in their hotel rooms.
