Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Bottled
Margarita
Pre-made bottled margaritas promise the quality of freshly made cocktails.
3.6
Trend score
What's Happening
What is the Bottled Margarita trend?
Bottled Margarita: Margaritas are particularly popular cocktails in the summer months thanks to their fresh lime flavors. In order to cater to the demand for ready-to-drink cocktails, brands are bottling high-quality margaritas to make the beverage more accessible for those who don't want to make it at home.
Insight
The consumer insight behind the Bottled Margarita trend
While drinking alcohol outdoors has always been a popular summer pastime, it was made even more popular when pandemic restrictions limited where consumers around the world could socialize. This has fueled demand for ready-made beverages that replicate the quality of beverages made in restaurants and bars.
Trend themes
Themes within the Bottled Margarita trend
Three behaviours holding the trend together01
Ready-to-drink cocktails
Brands are bottling high-quality margaritas to make the beverage more accessible for those who don't want to make it at home.
02
Low-calorie and low-sugar cocktails
Catering to consumers who prefer lighter, low-calorie and low-sugar beverages, brands are launching ready-made options with fewer calories and less sugar.
03
Collaborative cocktail creations
Collaborating with mixologists and spirit companies, new lines of bottled cocktails are being launched with unique or classic combinations of high-quality spirits.
Industry implications
What the Bottled Margarita trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
The alcoholic beverages industry is seeing innovation in ready-to-drink cocktails as well as the development of new, niche products catering to specific dietary needs.
For
Food and Beverage Retail
Retailers are selling bottled cocktails as a convenient alternative to making cocktails at home, and are also expanding their ready-to-drink beverage offerings to meet customers' desires for high-quality, low-calorie products.
For
Hospitality and Tourism
The hospitality and tourism industries can benefit from ready-to-drink cocktails as more vacationers are seeking to enjoy high-quality cocktails on-the-go or in their hotel rooms.
Workshop question
How is your brand catering to pandemic-influenced consumer behaviors that have extended beyond the pandemic?
Trend signals
Trend signals for Bottled Margarita
Trend score 3.6 out of 10, from popularity 52%, activity 37%, freshness 21%.
Popularity52%
Activity37%
Freshness21%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bottled Margarita trend
4 featured examples from Dec 15, 2021 to Feb 13, 2024CategoryLifestyle
Summery Bottled Margaritas
Del Mar Margarita Wine Cocktails Deliver a Vacation in a Bottle
The wine and spirits industry can leverage the growing popularity of ready-to-drink wine cocktails to create new products that cater to changing consumer preferences.
CategoryLifestyle
Balanced Lime-Flavored Margaritas
Pernod Ricard UK Launches the Altos Classic Lime Margarita
The growing popularity of the tequila category presents opportunities for innovation in both alcoholic and non-alcoholic beverage sectors.
CategoryLifestyle
Ready-To-Pour Premium Cocktails
Brown-Forman Launches New Line of Bottled Cocktails, 'Up or Over'
The alcoholic beverage industry can utilize bottled cocktail offerings to expand their product lines and appeal to a wider audience.
CategoryLifestyle
Ready-Made Low-Cal Margaritas
Rancho La Gloria Launches RTD 'Skinny Margarita Cocktails' Line
The beverage industry has the opportunity to capitalize on the trend toward low-calorie cocktails by developing new ready-to-drink options made with fresh, organic ingredients.
