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eLearning > Lifestyle > Cracking the Leisure Code > Module 4 / 4

Leisure Through Multisensation

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
In our last module, you’ll learn about the role that technologies like augmented and virtual reality entertainment are playing in shaping the future of this industry. This module puts a particular emphasis on the desire for consumers to feel immersed, and the constant need to escape by way of technology.


By deepening your understanding of the psychology at work here and diving into best-in-class immersive technologies and experiences, you’ll get a well-rounded look at what is driving some of the most successful companies in entertainment technology.
Related Trend Report: Experiential Entertainment
Workshop Question:
What are three parts of your brand experience that could be more engaging?
View Innovation Webinars
Featured Insights
Soothing Activation
Installations and pop-up experiences prioritize calming designs
Trend - Brands and artists are creating installations that evoke a sense of calm. These are typically placed in urban environments where stress and activity tend to be the norm. The installations focus on experience over sales and connect due to their ability to offer urban consumers an escape from their day-to-day.
Workshop Question - Conceptualize a mood-focused installation based on your brand identity.
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Sport
High-tech multimedia elements are added to sport activities for enhancement
Trend - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself.
Workshop Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
AR Stream
Streaming and broadcasting services test possibilities with augmented reality
Trend - Streaming and broadcasting services are embracing augmented reality in an attempt to create more immersive viewing experiences for audiences. Whatever the content may be -- from music and film to commercials and the news, the integration of AR in this space amounts to interactive, mixed reality entertainment.
Workshop Question - How can your brand use AR to boost audience engagement?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Painless Distraction
Dentists and doctors use entertainment tech to alleviate stress in patients
Trend - There is no way around necessary medical procedures and routine check-ups at the dentist or the doctor. Regardless of age, these visits are often met with anxiety. To alleviate stress in the waiting room, as well as during procedures, practitioners introduce entertainment technology -- from mixed-reality to video streaming, to distract and delight patients.
Workshop Question - Where could you see your brand reducing consumer anxiety?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Galactic AR
AR is used to create immersive experiences of outer space
Implications - Augmented reality is being used to make the exploration of outer space attainable and educational for consumers. The use of AR enables brands to better meet the growing consumer expectations for information and experiences to be accessible. Such experiences highlight how mixed-reality technology is being increasingly leveraged across a variety of industries to create interactive experiences that better engage consumers.
Workshop Question - How could your brand leverage immersive technology like AR to create an immersive and educational experience for its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Luxe
Luxury fashion houses incorporate mixed-reality experiences into their promos
Trend - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.
Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Preview
AR technology is used to preview a wide variety of products and services
Trend - The use of augmented reality in the process of previewing the various services and products consumers are looking to purchase is on the rise, allowing potential customers to test brands' offerings without having to immediately commit.
Workshop Question - Conceptualize AR technology that would allow customers to preview your brand's product/service.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Unboxing
The act of "unboxing" something is made more interesting with augmented reality
Trend - The process of unpacking a delivery isn't typically an interesting one, and so brands are aiming to create a more interactive unboxing experiences with the help of augmented reality. By gamifying this process, brands are looking to prioritize the enhancement of customer experience, even after the path-to-purchase and delivery.
Workshop Question - How could your brand enhance customer experience even after the purchase and delivery of its product/service?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Travel
Augmented reality is incorporated into travel-related apps to enhance experience
Implications - The incorporation of augmented reality into travel-based apps is enhancing travelers' experiences in everything from airport navigation to city exploration. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.
Workshop Question - Conceptualize how your brand could incorporate AR into its product, service or purchase journey.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Design
Augmented reality is used to test a variety of design-related concepts
Implications - The popularity of augmented reality within the entertainment space is vast, however the technology is now increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them. These apps strengthen consumer loyalty for the fact that they offer consumers the perception of choice and customization, rather than pressuring them to purchase the products being sold.
Workshop Question - Conceptualize an augmented reality app that could help test and improve consumer's path to purchase.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends