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eLearning > Lifestyle > Cracking the Leisure Code > Module 4 / 4

Leisure Through Multisensation

Instructor: Courtney Scharf
Experiential Entertainment
Download the Experiential Entertainment Trend Report
In our last module, you’ll learn about the role that technologies like augmented and virtual reality entertainment are playing in shaping the future of this industry. This module puts a particular emphasis on the desire for consumers to feel immersed, and the constant need to escape by way of technology.


By deepening your understanding of the psychology at work here and diving into best-in-class immersive technologies and experiences, you’ll get a well-rounded look at what is driving some of the most successful companies in entertainment technology.
Related Trend Report: Experiential Entertainment
Workshop Question:
What are three parts of your brand experience that could be more engaging?
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Featured Insights
Soothing Activation
Installations and pop-up experiences prioritize calming designs
Trend - Brands and artists are creating installations that evoke a sense of calm. These are typically placed in urban environments where stress and activity tend to be the norm. The installations focus on experience over sales and connect due to their ability to offer urban consumers an escape from their day-to-day.
Workshop Question - Conceptualize a mood-focused installation based on your brand identity.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Sport
High-tech multimedia elements are added to sport activities for enhancement
Trend - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself.
Workshop Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
AR Tourism
Augmented reality platforms make exploration more interesting and informative
Trend - Augmented reality is being use in tourism-based apps in order enhance the experience of explorers. These apps help keep people engaged with their surroundings and bring more money to local economies.
Workshop Question - How can your brand keep consumers engaged with experimental platforms?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Analytic Sport
Sport content is increasingly being integrated with data and analytics
Trend - Companies are increasingly creating content for sports fans that integrate data and analytics into a multimedia experience, including data-powered broadcasts and sports apps. Data and analytics provide fans with tangible information and facts that can enhance the viewing experience.
Workshop Question - How can your organization leverage data to improve the customer experience?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Fitness
Augmented reality apps encourage exploration and fitness simultaneously
Trend - Apps that manipulate and gamify users' surroundings are increasingly focusing on adventure merged with fitness. These augmented reality workout apps give consumers the opportunity to explore surroundings in a way that's both playful and that prioritizes health.
Workshop Question - How is your brand offering experiences that keep consumers committed to their goals?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Stream
Streaming and broadcasting services test possibilities with augmented reality
Trend - Streaming and broadcasting services are embracing augmented reality in an attempt to create more immersive viewing experiences for audiences. Whatever the content may be -- from music and film to commercials and the news, the integration of AR in this space amounts to interactive, mixed reality entertainment.
Workshop Question - How can your brand use AR to boost audience engagement?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Painless Distraction
Dentists and doctors use entertainment tech to alleviate stress in patients
Trend - There is no way around necessary medical procedures and routine check-ups at the dentist or the doctor. Regardless of age, these visits are often met with anxiety. To alleviate stress in the waiting room, as well as during procedures, practitioners introduce entertainment technology -- from mixed-reality to video streaming, to distract and delight patients.
Workshop Question - Where could you see your brand reducing consumer anxiety?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Galactic AR
AR is used to create immersive experiences of outer space
Implications - Augmented reality is being used to make the exploration of outer space attainable and educational for consumers. The use of AR enables brands to better meet the growing consumer expectations for information and experiences to be accessible. Such experiences highlight how mixed-reality technology is being increasingly leveraged across a variety of industries to create interactive experiences that better engage consumers.
Workshop Question - How could your brand leverage immersive technology like AR to create an immersive and educational experience for its customers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Luxe
Luxury fashion houses incorporate mixed-reality experiences into their promos
Trend - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.
Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends